Together with regional technology companies and educational institutions in the province, authorities want to investigate the feasibility of a “smart handlebar”. The ambition is to go beyond supporting the use of a smartphone. There are discussions about integrating ITS-comfort and safety applications in the cycling culture and the improvement of HMI (human-machine interface) between the cyclist and his bike. The “smart handlebar” will be developed for a specific target group (secondary school students), but will also be suitable for other groups. The project is a joint effort between the ROVG, Gelderland business corporations, SWOV, and Hogeschool Arnhem-Nijmegen. The project comprises three stages: A feasibility study consisting of market exploration and the development of a “prototype”; the actual development and construction of the product accompanied by function tests; and practical try-outs. This year the feasibility study will be started. The SMART-handlebar should not only reduce risks during cycling, but also create new opportunities for the Dutch cycling industry, according to the ROVG.