Cyclists can promote cycling in the province of North-Brabant by themselves. Cyclodeo enables them to film their own bike tour and place their film on the Internet.
The project was initiated by the Samenwerkingsverband Regio Eindhoven (The Greater Eindhoven Collaboration) together with the municipalities of Helmond and Eindhoven. In the meantime, tens of short films have already been uploaded to http://sre.cyclodeo.com.
The idea should help, first of all, to promote bicycle use. In addition, it may assist cycling policy since the bike routes are shown from the cyclist's point of view. The Cyclodeo platform was developed by a young entrepreneur, Samir Bendida, who lives in the Netherlands.