To the inexperienced cyclist, individual barriers are the most diffcult problems of changing to cycling on a daily basis. While very concrete and varied, they are not only related to the daily bicycle journey but also to the consequences of changing habits may have on other routines during their day. Thus, the invitation or campaign to cycle more has much to do with communication, i.e. what is communicated and how. Studies show that about 99% of the Danish population see themselves as cyclists, though they do not necessarily cycle on a daily basis. At the same time they see themselves as vehicle drivers, users of public transport and as pedestrians. This means that the population as a whole do not see themselves as inexperienced cyclists or as fanatical cyclists who rule out all other means of transport. Therefore a campaign must be precise and concrete in relation to the target group and take its starting point in the imagined and real problems that the chosen target group is facing. It is a good idea for communication to take place from cyclist to cyclist and it must be inclusive - not exclusive. The social aspect is an important motivational factor in the change of transport habits. Being part of a team is very significant when it comes to being a more active cyclist. In addition to the social benefits, a new cyclist can get help for overcoming the real and imagined problems that arise. Continuous support from the experienced cyclists is a central factor in the changing of habits. This support is also a way to retain new cyclists since it verbalizes and makes visible the new experiences and gains. In addition to individual barriers, other factors play a part in changing new cyclist habits. First and foremost the bicycle infrastructure must be good. Many municipalities, particularly the major cities, are well advanced when it comes to establishing and improving bicycle infrastructure. In smaller towns and municipalities in the rural areas the distances are greater and there are fewer cyclists, so here the infrastructure must develop on these terms. In all municipalities, the Danish Cyclists’ Federation recommend a closer cooperation between all participants, including the different municipal administration offces. In the rural areas we show some examples of alternative initiatives: 2-1 roads, focus on shorter trips in the individual town areas and synthesizing all types of cyclists. These examples can be inspiring to all municipalities.