Danes cycle a lot and with good reason. It is easy to get ahead on the many thousand kilometres of cycle tracks, and it is also often the fastest way of moving about in the larger cities. The strong  and long-standing tradition of organising cycle campaigns that  motivate and inspire cyclists to both cycle more and cycle more  safely has also made more people jump on the bicycle. The largest and oldest campaigns focus on children who cycle to school and adults who cycle to work, but recent years have seen the birth of a long list of more specialised campaigns with narrower target groups, especially in the country’s leading cycle-friendly municipalities.
It can be hard to determine the exact effect of cycle campaigns, but the tendency in the Danish bicycle culture is clear: In cities that make a systematic effort at promoting cycling, more and more people choose to cycle. There is no doubt that cycle campaigns play a part in this success.
This catalogue gives an overview of 14 concrete campaigns, their goals, how they worked in practice, and their results:
CAMPAIGNS FOR ADULTS
BIKE TO WORK
FAIR WIND ON THE CYCLE TRACKS
COMPANY BICYCLES – PURE ENERGY FOR THE BUSINESS
PARK AND BIKE – BRING EXERCISE ALONG IN THE CAR
CAMPAIGNS FOR CHILDREN
BIKE TO SCHOOL
AROUND THE WORLD IN 80 DAYS
SCHOOL-ROUTE PAMPHLETS
GET YOUR LIG HTS ON - WITH LUDVIG
QUACK-WITTED IN TRAFFIC
CYCLEPHANT RACE
OTHER CAMPAIGNS
GRAND BICYCLE DAY
USE YOUR HEAD – USE LIGHTS
USE A HELMET BECAUSE WE LOVE YOU
NEWCOMERS, NEW CYCLISTS