“If you build it, they will come” is a famous phrase in the planning world. When cycling supporters say it, they refer to the need of safe and attractive cycling infrastructure to get more people on the bike. In the Netherlands, lack of bicycle infrastructure is not a problem, and yet many people don’t cycle. That’s why the role of campaigning is so important: how can we raise awareness to cycling, and attract more people to do so?
Tour de Force
This book has been developed on behalf of Tour de Force